Welcome to the charming world of Sweet William. British designed gifts and homewares inspired by founder Emma Wood’s faithful four-legged friend, William. Emma;s collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand’s signature range, first beginning with William’s Black Labrador and now featuring a growing variety of popular breeds and products.

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